HORECA is the biggest annual hospitality exhibition which has been running for 26 years in Lebanon, 6 years in Jordan and 8 years in Kuwait and for the 10th year in Riyadh, the Kingdom of Saudi Arabia after the success of the exhibition in November 2019. And for the first time, SAUDI HORECA launching its first edition in Eastern Province of Saudi Arabia in Dammam.

Now the annual trade fair has become an essential business meeting place for the hospitality, foodservice and beverage industries in Saudi Arabia. The Event will feature a host of activities and show including workshops, culinary art show, barista competition and much more. It will attract exhibitors, visitors, and key industry players on a local and international level.

The key element of the success of the exhibition remains its excellent organization that was all handled by a highly professional team and the specialized public that came looking for the latest trends and possible business ventures. Visitors were able to attend live cooking sessions by celebrity chefs, sample their delicious cooking, and discover a world class barista competition.